With more smartphones, it’s playtime in India
Publisher: DECCAN HERALD, Mamta Bhardwaj, January 18 2016.
Games for India:
Although the US is ahead of the mobile gaming curve, a report by Newzoo, a games market research and intelligence company, places Asia in the lead position in terms of growth, as Western markets turn to mature. The mobile gaming market in China is growing at a rate of 46.5 per cent y-o-y, with $6.5 billion in revenues in 2015, and the rest of APAC is growing at 69 per cent, with $1.8 billion in revenues in 2015. At variance, North America and the EU, are growing at 15 per cent and 10-12 per cent, respectively, the report says.
Several indigenous companies, including Moonfrog Labs, Dumadu Games, Red Monster Games and Tiny Mogul, are starting to shift focus towards the domestic market. Games that are set in the Indian cultural context like Chhota Bheem, card games like Teen Patti, and cricket games are being seen as promising categories across the industry.
“Till now, we were targetting the western audience, however, now, over the last couple of years, we have found that the Indian market is evolving. We are actively developing apps to cater to the Indian audience,” said Narasimha Reddy, founder of Dumadu Games, a Bengaluru-based game development company.
Dumadu games is set to launch its India-first portfolio, which includes a multiplayer quiz game, a cricket game and a combat game with Indian characters, in the next couple of months.